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Simpler, more affordable and scalable, yet trustworthy, approaches may help, in complement to certification, which remains an important tool for many companies as well as a source of inspiration and best practice. A trustworthy system is built on transparency and easy, objective methods of verification. Measuring sustainability performance at the jurisdiction level, based on a few Key Performance Indicators (KPI) and a supply-chain tracking system, may be a first step, simpler and less costly way to ensure e.g. a reduction in deforestation from producing more and better agricultural products while also including smallholders and indigenous peoples in global supply chains. In contrast to farm level and supply chain initiatives, jurisdictional performance is the responsibility of subnational governments working in conjunction with agribusinesses, farmer groups and civil society.